The Cost Of Hiring An SEO Consultant
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The idea behind most websites is to provide information or to sell something. In order to do so, it has to be seen. We all know that the best way to be seen is to obtain a high ranking on the results page of popular search engines. Search engine optimization (SEO) is the process of improving a site’s ranking, and an SEO consultant can help you bump your site up the results page. So, how much can you expect to pay for an SEO consultant and is it a good investment?
SEO consultant fees and rates often depend on how much you are going to use their services and what kind of package you choose. In this regard, it is similar to choosing a cell phone plan or a cable TV package. It is also possible that, like a cell phone plan or cable package, an SEO consultant will have a startup fee and a certain commitment. Larger businesses that can handle it and want to have someone build the SEO campaign from the ground up may be looking at upwards of $2500 as a startup fee plus the first month of consulting. Depending on the number of page views desired, fees from there usually run from $800-$1200 per month for 50,000 page hits. If a company is looking for more than a million, the monthly fee will likely be in the $5,000 area.
Sometimes, a huge number of hits is not needed or desired and someone will look to an SEO consultant for advice or some touching up to a website’s ranking. Individuals and small businesses are probably looking more along these lines and might hire an experienced consultant hourly for about $400 per. Often, consultants ask that you sign up for a minimum number of hours as well. Newer SEO consultants might ask a lower fee, around $150 per hour. If a consultant is asked to perform onsite services, the onsite fee runs about $150-$200. Travel and lodging is paid for by the client. Sometimes the onsite fee is forgotten if travel and lodging is fully covered. Better consultants may forego an hourly rate and charge a flat daily rate of about $1400.
Your needs as well as the services you ask for will determine if an SEO consultant is a good investment. If you have the capital and the resources and simply want your website to achieve increased search engine result rankings, seeking a consultant is probably a good use of funds. A higher page ranking is basically advertising for your site and company, so the cost of a consultant is already offset. If you a smaller business and don’t require a large internet campaign for exposure, you may not need a consultant.
An SEO consultant can expose a website to a larger number of people. This is important for those who want more traffic flow to their site. If you want the exposure and can handle it, an SEO consultant might be a good investment.
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