SEO and Backlink Building

Ranking well in the search engines for highly competitive phrases takes more than just on-page SEO tactics. It takes backlinks, and lots of them.

Backlinks are links from other websites or blogs that link to your website. Some good backlinks will do more than anything you do on your own site.

When somebody embeds a link to your page, they are implying that they value the content of your site. When Google or any other major search engine spots this link, they tally it like a vote.

Anchor text is more important than how many sites have links to your site. Anchor text is what people see when they click on a link. Search engines will see the anchor text as well. This is one way they know what your site has to offer.

Having good anchor text in your backlinks is also very important if you want to up your site traffic. You want these links to include your main keywords whenever it is possible to increase your ranks. Now that we have explained the importance of backlinks, let us investigate a few ways to get them.

Qualtiy site content which is unique will be the main reason people will link to your site. You will benefit if your site is different and perhaps even controversial. If people view your site as special they will be more apt to link to it.

Try to make it really easy for other websites to link to your website. Try setting up a “link to us” page to simplify the process. Also, make sure that you include keywords in the anchor text.

All you have to do is write a few articles and request that they be listed in article directories. Webmasters will select them to be posted on other sites with a link to your site. With just one article you can get many links back to your site. Or you can directly contact sites that fall into your field and ask if you can be a regular contributor.

Justin Harrison is a leading Internet Marketing consultant responsible for the Internet Marketing strategies behind some of the biggest online brands including Amazon, BBC, MasterCard and many others.