Resources for Finding Keywords
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In the world of pay per click advertising, the most valuable tools are quality keyword research tools. They are typically quite intuitive, effective, and many are free of charge. Two examples that we will examine are those from Google and Wordtracker.
The keyword tool that Google offers is quite effective and should provide many quality results for your PPC campaign. To check that tool out, follow this link: https://adwords.google.com/select/KeywordToolExternal. After clicking that link, navigate to the tab entitled “Site-Related Keywords.” Provide the URL of any pages from your website and in a short time, Google’s spiders will return a full list of keywords found within your site. This tool is a great way to come up with a quick list of keywords, although at times irrelevant keywords may result from poorly written content. Either way, this tool is a wonderful way to begin the process of keyword research.
This important data gleaned by Google will assist you in concluding:
1) the monthly search average for a given keyword
2) a cost recommendation for keyword bidding
3) A recommended cost to bid on that keyword
4) The tendency towards people searching any given keyword
Wordtracker (www.wordtracker.com) is a paid service, and another valuable tool. While Googles tool gives you monthly search statistics for words searched in Google, Wordtracker gives you average daily statistics for all the major search engines combined.
Wordtracker Wide Search is a great feature for finding words that might not be so obvious to you. Say you are bidding for Cell Phones. Using Wide Search, it will give you results like Cellphone and Cellular Phone, but also give you makers of the cell phones like Nokia, Samsung, Motorola and Palm. Plus it gives ideas like accessories, blue tooth, and headset. Its a very powerful tool and gives you ideas you may not have considered. .
The power and benefits of Wordtracker is to give you all the possible directions you can take with your keywords. It doesnt give you the costs or how profitable they think the keywords are, but it does show you
1) Wordtracker can tell you what searches were performed over the last 60 days
2) Every possible keyword search variation people have tried during the past 60 days.
You’ll likely agree that both of these keyword tools have individual strengths and purposes. Applying both of these tools in harmony will bring additional profitability and capability to your keyword research.
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