PPC Search Engine Promotion
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Need Some Help With PPC Search Engine Promotion?
PPC (which stands for Pay Per Click) can be a challenging endeavor to undertake if you’re working by yourself. On many popular search engines, such as Google, which runs Adwords, you can easily pay anywhere from 20 cents to $20 dollars per click!
If you don’t know what you’re doing a small experimental campaign can easily run away from you. You may be left with lots of bills from your clicks, a little rise in traffic, a few extra sales (hopefully!) and no idea what it all means.
One of the most important things about promiting your site with PPC search engine traffic is tracking where your visitors are coming from and whether they’re turning into clients or not. Not all leads are created equal.
For example, think about someone who comes to your wedding photography site from the keyword “wedding photography tips” versus someone who comes after searching for “wedding photoraphers” or “wedding photagraphy pricing.”
If you are selling your services as a photographer, you’d probably prefer someone who was visiting off of the 2nd or 3rd keyword term mentioned above, as those two seem to have more commercial intent. However, it’s hard to know for sure without testing.
And that’s why testing and tracking your results is so important.
PPC Search Engine Promotion Strategies
When you work with a PPC search engine promotion strategist, you’ll be talking to an expert who can help you refine what you should be doing in your locally targetted adwords campaign.
For example, you can set your ads to display when someone searches for “Seattle Wedding photographer” – that’s easy enough.
But did you know that you can also set your ads to appear when someone searches for “wedding photographer” if they live within the Seattle area (as assessed by their computer’s IP address) and NOT display ads to them if they live outside of your geographically targeted area?
It’s little tricks like this, along with tracking and developing a good keywords list that will help you get off to a good start on your PPC promotion campaign.
Oh… one more thing – don’t forget to split test your ads. If you have a small classified ad appear when someone types in “seattle wedding photographer” what does that ad say? How do you know it’s going to be giving you the best results? The only way you can know for sure is to test. Test which one gets the best CTR (Click Through Rate) and then test which one sends visitors who actually buy your products or services.
PPC can be wild, but it’s a lot of fun. And more importantly, it’s an excellent way to drive targetted visitors to your website – lots of ‘em, right away – and test which ones are giving you the best ROI on your advertising dollar. I’d like to see the Yellow Pages make that claim.
If you’re ready to get some help on your PPC Search Engine Promotion, please get in touch!