Limiting Your Keyword Selection on a Single Web Page

Most people know that one of the keys to utilizing SEO and ranking your website in the search engines is the use of keywords. Still, there are many factors you must consider when using keywords if you want to see success. One of the elements that some people get focused is how many keywords they should target on one webpage.

Most of us performing SEO work tend to want to take things too far. In other words, we get ahead of ourselves and try to everything we can as quickly as possible. With this thinking, people sometimes jam 10 keywords onto a single web page, hoping that they will rank highly for all of them. However, this is not the way it works any longer and too many keywords can damage your rankings.

In actuality, SEO takes much more precision than that. There was a time when SEO first picked up steam when that kind of strategy may have worked. At that time, a lack of competition and a lack of sophistication made basic SEO strategies such as this work.

However, these days SEO is a much more precise science. There is a tried and true way to get your website to rank highly. The problem is most people don’t give any attention to the finer details. You can’t use every keyword on each page of your site. If you think about it, this strategy only reduces your association with each individual keyword.

However, in actuality the opposite is true. More is less when it comes to SEO and the number of keywords you are trying to target. By targeting too many on a single web page, you aren’t doing anything but thinning out your focus. You’ll also likely be including so many keywords that your content will come across as spam to both the search engines and your visitors.

Knowing all of this then, what is the correct number of keywords to use on a web page? For a web page with 500 words or so, a sound strategy is to go after two or three individual keywords. For a page with less content you’ll want less keywords, and for a page with more content you can target a few additional keywords.

Of course, this number is just a basic guideline. For pages with lots of content, you can include more than 2 different keywords as a prime focus. However, for a page with just one hundred words, targeting 2 to 3 different key phrases would be excessive.

Of course, use your good judgment when you determine how many keywords you want to target on each individual web page. Think about factors such as what the page deals with and how much content it has. But remember, when in doubt a smart guideline is not to target more than 2 or 3 different keywords per each page of your site.

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