What Is Internet Marketing?

Internet marketing is what differentiates the websites that are live “somewhere out there” on the Internent, lost among the millions of other sites… and those which are found by potential customers quickly and easily when they search for related keyword phrases in a serach engine like google.

Broadly speaking, an Internet marketing company can help your website rank at the top of the search engines, so visitors can find you, and can offer you assistance in generating sales or capturing leads through your website, so that visitors who do find you, can be turned into customers who wil buy from you now and in the future.

The Traditional Prospect for Your Company’s Website

In the past, Internet Marketing has meant trying to get your website into Google (and others) search engine rankings so that it shows up when a potential customer of yours types in a “keyword phrase”. This has become something of a mysterious black art. There are specialists and consultants that make their living working with companies to try and get their sites on the first page of Google’s search engine results for the keywords that everyone thinks will generate sales and leads. This consulting service is called search engine optimization and it is one of the services we offer.

In addition to helping visitors find you in what we would call “natural” or “organic” search engine results (where your company is listed among the “free” listings onGoogle,  Internet marketing has grown to include pay per click advertising. Pay per click ads appear along with “natural” search engine results when an Internet surfer types in a keyword phrase.  (When you do a Google search, they show up on the top and the right hand side of the page.)  They are like miniature classified ads and they are triggered to appear only when a specific keyword phrase is searched on the internet.  Each time a person clicks on the ad, they are sent to the advertiser’s website, and the advertiser is charged for that “click”. This is how Google makes billions of dollars.

If your company needs help getting to the top of the Google listings, for pay per click or natural search contact us.

We can help your site rank, drastically increase your visitor count, track your conversions of visitors into leads or sales and if necessary, help you re- design your site for maximum conversions.