Oct
20

How To Do Keyword Research For Free

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At last today it now seems that with the recent version of the External Keyword Tool for Adwords from Google we can now see search volumes for any keyword returned by this tool when we are performing keyword research. Because Google owns the most popular search engine they also have the biggest database of searched for keywords and this fact means this news is extremely important for all internet marketers.

Until now most internet and affiliate marketers will have used paid keyword research tools such as Wordtracker, Keyword Discovery, Wordze and Keyword Elite to find the keyword phrases that internet users are searching for. However these tools only gather information on a very small fraction of the actual searches performed. Google on the other hand has direct access to a massive number of real searches in comparison.

Up until now all the keyword research tool services available have just tried to estimate search volumes from the little data that they have, but at best these were only really best guesses and probably have never been very accurate. With no other tools showing anything any more accurate they are what have been used for years.

The Google Adwords external keyword tool has changed all this as it now displays key phrase search volumes that are not calculated, but which are taken directly from real search volume data gathered by Google from their own search engine. Now anyone performing keyword research can get all the data they need directly from Google, which will be much more accurate than that provided by the paid keyword research services.

What is more Google provides all this keyword data for free! Although designed originally for use just with Adwords by affiliate marketer this external keyword tool, as it is known, is available for anyone to use totally free. Once you know the link or URL you can just go straight to the tool and use it whenever you want.

This is the biggest change in Internet marketing for a very long time and it is a very significant event. At last Google gives something back to the Internet community. However there are still many out there who cynically suggest that Google has a hidden agenda behind all this and some are not yet sure about the accuracy of Google’s data. However quick analysis of the new search volumes suggest that the accuracy is good, but more analysis needs to be completed before a final decision.

The other major aspect of what Google have just done is that there is a different free version of the tool so that geographically related data can now be discovered, enabling internet marketers to do keyword research specifically for individual countries such as the UK, France or even New Zealand. Thus this is now the best UK keyword research tool for keywords search for in only the United Kingdom.

This is extremely useful as the paid keyword research tools are not good at providing this localized information and remember again that it is free for you at all times.

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Categories : PPC

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