Dominate Your Marketplace With SEO and PPC

How To Dominate Your Marketplace

Use SEO and PPC To Generate Traffic, Then Convert That Traffic To Sales

There are two simple parts of the equation when it comes to dominating your marketplace in your Seattle area small business niche.

1) Traffic

2) Conversion

We can help you with both, or you can do many parts of this yourself. Here are the tips – try to figure out what you’re already doing, and where you could improve.

Understand your customers’ searching behavior. Walk in their shoes and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

Decide how you will track conversions. Often this is easy…it’s when you make a sale – especially if your sales occur directly on the web. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it. Restaurants and hair salons might track telephone calls, or ask new customers how they heard about the company.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email. If you’re not using it, you’re missing out.

Do the keyword research

	Brainstorm the core ones with a diverse group
	“Spy” on your competitions’ using tools
	Use other tools to expand the core list of keywords to find more low-competition, profitable keywords

Group keywords by the conversation type (what is the potential customer looking for?)

If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to someone already in your area looking to sell their house

Build landing pages on your site for each conversation type

You’d want the two different potential customers above to go to two different pages within your site, because you want to highlight the different value propositions you’re bringing to the table…to solve their particular problem.

Set up your own blog update it regularly to attract traffic and communicate with fans

Set up your adwords campaign using the keywords, groupings and landing pages

Monitor and test…EVERY DAY

	Split test ads every day
	Adjust bids every day
	Get rid of non-performing keywords every day

As soon as a great “money term” is found, start the search engine optimization process for that term

	Distribute 2-3 articles per week (or even more) to generate traffic and backlinks
	Make blog postings on your blog and others’ blogs
	Answer posts on forums and on Yahoo Answers

Move great “money terms” to Yahoo and MSN pay per click advertising engines

Rinse and repeat this process every 90 days!

This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward. We can help. Check out our services to see exactly how. With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitors that will have the knife!

Understand your customers’ searching behavior. Walk in their shoes, and understand the dialogue the searcher is having with the web. Most customers are researching or looking for a problem to solve. If you understand what problem they’re trying to solve (keywords and phrases) you can provide them with a very customized solution to it (your landing page, website…and ultimately your product).

Decide how you will track conversions. Often this is easy…it’s when you make a sale. Other times it can be trickier. If you’re a real estate agent, you’ll most likely be tracking leads. In addition, you’ll have to assign some kind of dollar value to that lead so you can determine how much advertising to spend in order to get it.

Decide on autoresponders and set them up. Autoresponders are simply a way to keep in touch with your customers and prospects. Essentially it’s automated email.

Do the keyword research

	Brainstorm the core ones with a diverse group
	“spy” on your competitions’ using tools
	use other tools to expand the core list

Group keywords by the conversation type (what is the potential customer looking for?)

If you’re a real estate agent, you’re prospects will be having different conversations if they’re looking to relocate as opposed to
someone already in your area looking to sell their house

Build landing pages on your site for each conversation type

You’d want the two different potential customers above to go to two different pages within your site, because you want to
highlight the different value propositions you’re bringing to the table…to solve their particular problem.

Set up your own blog