Author Archive
Web Hosting Tips, Choosing Between Shared and Dedicated Server
Posted by: | Comments
If you have an online business with a sophisticated web site, you are probably deciding what type of server you need for your business. The server is what actually hosts your website online. It provides you space on the internet and routes traffic to your website.
There are two types of servers you can use when deciding what type of hosting you want for your internet website. A shared server is most popular with small business websites and individual websites. The other type of server is a dedicated server.
The advantages of using a shared server are as follows: Some of them are free. Some of them offer templates that allow you to create a website with little computer knowledge. Shared servers offer a variety of different services. Even paid shared servers are relatively inexpensive and have a variety of different plans.
Shared servers are the best option for small businesses or personal websites on the internet. Some shared servers, especially the free ones, will want to put mandatory ads on your website. This is how they pay for their website. Other services allow you to put your own ads on your website, increasing your revenue.
However, shared servers are not the best optional for large businesses. For smooth traffic on your site you will require a better bandwidth. Your bandwidth may not be able to keep up with thousands of visitors a day, leaving some customers in the dark.
Additionally, space is limited for those using shared servers. It would be best if you had a server used only for internet business purposes. It enlarges your space size, and frees up bandwidth so that all of your customers can get through to the site. This is especially important if your business has forums or shopping carts. These are called databases and tend to take up a lot of space.
Although a dedicated server costs substantially more to get started than a shared server, for the building businesses there really is no choice. If you want your internet business to grow, there is really no option but to choose a dedicated server.
A dedicated server is more expensive that a shared one, although even at $100 a month, it will pay for itself very quickly. You will basically be hosting your own website, and will be in control over as many advertisements and business connections you want on your site. This can also bring you in extra revenue.
With a server that is stable, there is no limit on your business’ growth. Your website can even get affiliates that relate to your business. There are all sorts of ways to make money online and most of them include advertising of some sort. You can earn more money with a dedicated server, because you alone choose which ads you want to put on your website.
Founder and actual CEO, Ricardo d’Argence has been in the field for almost 20 years. Alojate.com is now one of the biggest web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, SEO, factura electronica, web hosting & registro de dominios.
Some Extra Benefits of SEO
Posted by: | CommentsIn business, many clients overlook the real results that they’re getting during Search Engine Marketing.
They look at they keywords, they see what they are paying for, but what they do not see are the many other factors that are affecting the outcome of their site.
As a site becomes more optimized, it is being turned into a well devised navigational pattern. This pattern is precisely what the search engine spiders look for. Keep in mind that if your site is easy to index, you’ll get a better ranking in the search engine results.
W3C validation is always going to be important, and as such any website should want to reach it. One thing that it won’t help with however, is the rankings. Yahoo does not care about the validation so long as it has good content. This is what will keep your page at the top.
Properly naming page titles and file names is also quite important, and it helps the spider out immensely during the indexing. Google doesn’t place much value on meta tags, at least not like it used to, but they’re still a huge part of the picture. That being the case, don’t exclude them.
Once the site has been coded the right way, it is time to use Search Engine marketing. This is used to raise traffic, and there are many different methods. There could be articles, press releases, blogs, feeds, and many other things. It’s amazing what can be used to direct traffic to a website.
There are now other benefits stemming from Search Engine Marketing which will start to show up. For instance if you’ve been doing press releases where you spoke about a new color of widget for some time, and you list the colors that you have for sale, you have created what is known as an In-Bound Link which will go to your site for Red Widget, however having mentioned the other colors, they will gain their own IBL’s.
An even greater demonstration of a collateral benefit is ranking for keywords and phrases that you aren’t targeting. Keeping to our widget example, if your site copy talks about the different uses of widgets, the available colors that they come in and the best way to preserve your widget, you’ve just created a multitude of various phrases that your site can get ranked on.
So you’ve now seen a bit of what your website can do when it is properly optimized. Done properly, each page will have a rank, and that rank will drive more traffic to your website.
Though it might seem rather insignificant, your contact page also needs to be well optimized. If you have a physical business, the search engines will be able to geo target your site so long as your street address is listed. This isn’t something that is being widely done as of yet, but it will be a major factor in the future.
In conclusion, the next time you start checking Google to see where your site ranks for it’s keyword phrases, don’t forget about all of the hidden keywords/phrases that are embedded in your site’s copy. You would be surprised at how many of those forgotten about terms end up at the top of the pile….
Founder and actual CEO, Ricardo d’Argence has been in the field for more than twenty years. Alojate.com is now one of the best web hosting providers in Mexico, offering a range of services for all business needs. Servidores dedicados, SEO, factura electronica, web hosting & registro de dominios.