It is wrong to think that making a website is just a case of putting together some text and pictures, getting it online, and then sitting back as the money rolls in.

If generating sales is the aim of your website then you will need to think about more than just the look of it.

After finding a company to host you website, you will be able to view it online, but only by typing the web address directly into a web browser. This is no good, unless your website is found and indexed by the various search engines, you will not get any visitors to it.

If you want to be found online, here’s what you need to do.

You need to think about what keywords potential customers will type into search engines when looking for the product or service that you are offering. Having decided on these keywords, try to include them in the URL of your website. Here’s a great example – http://CorkWebsiteDesign.net – You will see it’s target market is website design within the Cork area.

You should also make use of your chosen keywords in the title and header of each page of your website. As an additional measure, your site text in general should include your keywords throughout. Try to use them at the start, middle and end, of each of your site’s pages. The point of this is that it makes it easier for search engines to work out what your website is about. The more they know about this, the more favourably they will rank your website in their search results..

Did you notice how that website design incorporates regionalism? Opting to add a location to your website URL and Title reduces the amount of competing websites that must outrank in the search engine result pages. By narrowing your niche you reduce your market, you make sure you target exactly the people you need to.

The next trick is “back linking,” and as you will find, no matter how good your website is it must first must be found by Google and the other SERP’s before it can be ranked. Whether your website be ranked No.1 in Google, at the bottom of the first page, on page 5, etc., is determined by the amount of other websites that have links on their websites that point to your website. The aim here is to get as many other websites to link to yours as possible. The more links you get, the higher your website will rank.

So, those are the main points you need to think about if you want your website to not only look good, but to perform well too.

You can always consult with a specialist SEO company if you would like further help with anything else SEO related.